Social media marketing can be tricky whether you’re a beginner or have experience. The digital world is constantly changing and evolving so being on top of your game when it comes to social media marketing and your digital strategy is pretty important. Each social media site such as Twitter, Instagram, Facebook, or Pinterest all roll out new updates almost daily to keep up with advancing technology. There is no catch all social media strategy that will work this month and later this year. Things change and evolve every day and being on top of your game is can make or break your business. Luckily, Post Planner teaches us how to master the art of social media.
So, what does your content need to look like? Well, Post Planner teaches us to follow PRR: Popular, Relevant, and Recent. Make sure your posts are popular. These posts get people talking and have good response rates. Next, social media content needs to be relevant. The post needs to talk about things that relate to the consumers you are trying to reach. Finally, the post must be about something recent. Don’t bring up old news but instead, keep your consumers on their toes and interested for more. Following PRR means you’e producing content people want to see and talk about.
A tried and true secret to social media marketing is creating posts with “baited hooks” or things that consumers will engage with. Some examples include blog posts, info-graphics, eBooks, tutorials, promotional videos, or landing pages for products. Social media marketing is there to inform and entertain customers or potential customers. Engaging them with your content is a great way to keep them coming back for more and clicking on your posts.
Social media marketing is one of the most important things a business needs to master. As I mentioned before, technology changes each and every day and businesses have to stay on the ball when it comes to their online marketing strategy. Falling behind when technology advances will ensure that your business will fade out quickly. I definitely notice when a business has a great online strategy and when one doesn’t. It shows immediately and kind of makes me thinking about their business abilities. Social media marketing is a great way to reach literally most consumers out there and I think a company cannot survive (very well, at least) without it.
A company with a pretty impressive social media strategy is Tasty. Tasty is a producer of online food videos and recipes as well as a physical line of kitchen products. What makes Tasty so great is that they always post those “click bait” types of posts whether is be a recipe tutorial video, a recipe itself, or a blog about foods to make during certain seasons, for example. In addition, during their cooking demonstration videos, they are always using their own pots and pans during the video. I mean how cool is that! They are not only giving you directions and a recipe but showing you how useful their products are and how to use them.
Tasty posts several recipes on their social media outlets per week as well as videos and blog posts. The information they post is always relevant and always helpful. In my opinion, they have a fantastic online presence. Lots of companies may post often and it may just be ads or a blog here and there, but Tasty’s post are always engaging and make me want to come back for more. They definitely have mastered the social media marketing thing.